Everett M. Rogers
2 books
About the Author
Everett M. Rogers was a pioneering sociologist and communication scholar whose groundbreaking work revolutionized our understanding of how ideas, technologies, and practices spread through societies. Born in 1931 in Missouri, Rogers earned his PhD from Iowa State University and went on to teach at prestigious institutions including Michigan State University and the University of New Mexico, where he served as a Regents' Professor until his passing in 2004. His seminal book, Diffusion of Innovations, 5th Edition, introduced the world to the S-curve adoption model and the influential categories of innovators, early adopters, and laggards, profoundly impacting fields from marketing and public health to rural development and technology transfer. Rogers authored over a dozen books and hundreds of articles, blending rigorous empirical research with accessible prose to illuminate the human dynamics of change, leaving an enduring legacy in social science.
Common genres
Writing style
scholarly
empirical
accessible
