Diffusion of Innovations, 5th Edition
Everett M. Rogers’s Diffusion of Innovations, 5th Edition explores the broad subject of how new ideas, practices, and technologies spread. Relevant across business, education, sociology, and technology, this foundational work offers readers a structured introduction to innovation diffusion and the study of change.
About This Book
Diffusion of Innovations, 5th Edition presents Everett M. Rogers’s work on the study of innovation and its spread.
The book focuses on diffusion—the process through which new ideas, practices, and technologies move through communities and organizations.
Its subject makes it relevant to readers interested in business, education, sociology, technology, and organizational change.
This edition is suited to students, researchers, and professionals seeking a broad foundation in innovation diffusion.
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