Diffusion of Innovations, 5th Edition
Everett M. Rogers’s Diffusion of Innovations, 5th Edition, examines how innovations spread and gain acceptance across society. Relevant to social science, business, and education, this edition offers readers a focused resource for understanding the processes surrounding the adoption of new ideas, practices, and technologies.
About This Book
Diffusion of Innovations, 5th Edition, is a work by Everett M. Rogers focused on the spread and adoption of innovations.
The book examines diffusion as a subject relevant to social science, business, and education.
This edition provides a contemporary presentation of Rogers’s work for readers studying how new ideas, practices, and technologies move through society.
Reviews
No reviews yet. Be the first to review this book!