Diffusion of Innovations, 5th Edition
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Diffusion of Innovations, 5th Edition

by Everett M. Rogers

Business Social Science
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Everett M. Rogers’s Diffusion of Innovations, 5th Edition, examines how innovations spread and gain acceptance across society. Relevant to social science, business, and education, this edition offers readers a focused resource for understanding the processes surrounding the adoption of new ideas, practices, and technologies.

About This Book

Diffusion of Innovations, 5th Edition, is a work by Everett M. Rogers focused on the spread and adoption of innovations.

The book examines diffusion as a subject relevant to social science, business, and education.

This edition provides a contemporary presentation of Rogers’s work for readers studying how new ideas, practices, and technologies move through society.

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