Even Johan Lanseng
1 book
About the Author
Even Johan Lanseng is the author of Marketing Management: A Customer-Centric Approach, a work that reflects a clear interest in how organizations understand, engage, and create value for customers. His writing brings together practical marketing principles and an accessible, structured presentation, making complex ideas approachable for students, professionals, and readers seeking a grounded perspective on contemporary business. Through a customer-focused lens, Lanseng explores the relationship between strategic thinking, market insight, and effective communication, offering readers a useful framework for considering how organizations can build meaningful and lasting connections with the people they serve.
Common genres
Writing style
clear
structured
practical
Books by Even Johan Lanseng
