Marketing Management: A Customer-Centric Approach
by Fred Selnes, Even Johan Lanseng
Marketing Management: A Customer-Centric Approach explores marketing management through the lens of customer-focused business thinking. Fred Selnes and Even Johan Lanseng present a useful resource for readers studying or working with marketing, management, and the challenge of placing customers at the center of decision-making.
About This Book
Marketing Management: A Customer-Centric Approach presents marketing management through a customer-focused perspective.
Written by Fred Selnes and Even Johan Lanseng, the book centers its subject on the relationship between marketing decisions and customer needs.
It is suited to readers seeking a business and management treatment of marketing with an emphasis on customer-centric thinking.
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