Donata Vianelli
1 book
About the Author
Donata Vianelli is an author and scholar whose work explores the dynamic relationship between marketing strategy and international business practice. Her writing connects conceptual frameworks with practical insight, helping readers understand how organizations respond to evolving markets, cultures, and competitive environments. In Global Marketing: Strategy, Practice, and Cases, she presents a comprehensive perspective on the decisions, challenges, and opportunities involved in marketing across borders. Vianelli’s work is valued for its clarity, structured analysis, and relevance to students, educators, and professionals seeking a deeper understanding of global commerce and strategic marketing.
Common genres
Writing style
analytical
clear
practical
Books by Donata Vianelli
