Global Marketing: Strategy, Practice, and Cases
by Ilan Alon, Eugene Jaffe, Christiane Prange, Donata Vianelli
Global Marketing: Strategy, Practice, and Cases examines the principles and application of marketing across global markets. Combining strategy, practice, and case-based material, the book offers students and professionals a structured way to explore international marketing concepts and their practical relevance.
About This Book
Global Marketing: Strategy, Practice, and Cases explores marketing in an international and global context.
The book connects strategic concepts with practical marketing considerations, offering a structured approach to understanding global markets.
Case-based material supports the study of how marketing ideas can be examined through applied examples.
Written by Ilan Alon, Eugene Jaffe, Christiane Prange, and Donata Vianelli, it is suited to readers seeking an academic and practical perspective on global marketing.
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