David S. Duncan
About the Author
David S. Duncan is a seasoned business strategist and author renowned for his insights into innovation and customer-centric growth strategies. With a career spanning consulting and executive leadership, Duncan has advised numerous startups and Fortune 500 companies on leveraging Jobs Theory to drive competitive advantage. His work demystifies the complexities of customer choice, offering practical frameworks for entrepreneurs and business leaders to foster breakthrough innovations. Drawing from Clayton Christensen's foundational ideas, Duncan's writing bridges academic theory with real-world application, empowering readers to rethink product development and market positioning. A frequent speaker at industry conferences, he continues to influence the discourse on sustainable business growth through his accessible and actionable perspectives.
