Competing Against Luck: The Story of Innovation and Customer Choice – Christensen's Jobs Theory for Startups and Business Growth
by Clayton M. Christensen, Karen Dillon, Taddy Hall, David S. Duncan
Competing Against Luck presents a Jobs Theory approach to innovation and customer choice. Clayton M. Christensen, Karen Dillon, Taddy Hall, and David S. Duncan examine how understanding customers’ goals can help startups and businesses develop more relevant products, make better strategic decisions, and pursue sustainable growth.
About This Book
Competing Against Luck explores innovation and customer choice through the Jobs Theory perspective associated with Clayton M. Christensen.
The book focuses on understanding what customers are trying to accomplish and using that insight to inform business decisions.
Written for startups and organizations pursuing growth, it connects customer understanding with innovation strategy.
Clayton M. Christensen, Karen Dillon, Taddy Hall, and David S. Duncan present a business-oriented framework for thinking about products, customers, and innovation.
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