David Mothersbaugh; Susan Bardi Kleiser; Delbert Hawkins

About the Author

David Mothersbaugh, Susan Bardi Kleiser, and Delbert Hawkins are esteemed educators and scholars in the field of marketing, renowned for their collaborative contributions to understanding consumer dynamics. With decades of combined experience in academia and industry, they have dedicated their careers to bridging theoretical insights with practical marketing strategies, helping professionals navigate the complexities of buyer behavior in an ever-evolving marketplace. Their work emphasizes the importance of ethical decision-making, cultural influences, and data-driven approaches to foster successful business outcomes. As co-authors of the influential textbook 'Consumer Behavior: Building Marketing Strategy ISE,' they continue to shape the education of future marketers worldwide, offering accessible yet rigorous analyses that empower readers to build effective, consumer-centric strategies.