Consumer Behavior: Building Marketing Strategy ISE
by David Mothersbaugh; Susan Bardi Kleiser; Delbert Hawkins
Consumer Behavior: Building Marketing Strategy ISE introduces the relationship between consumer behavior and marketing strategy. Written for students and learners in business and marketing, it offers an educational foundation for understanding how consumer-focused thinking informs the development of effective marketing strategies.
About This Book
Consumer Behavior: Building Marketing Strategy ISE examines consumer behavior in the context of marketing strategy.
The book is intended for students and learners exploring marketing and business concepts.
It connects the study of consumers with the broader process of developing marketing strategy.
This international student edition provides a structured resource for marketing education.
Reviews
No reviews yet. Be the first to review this book!