David C. Edelman

About the Author

David C. Edelman is a visionary thinker at the intersection of technology, business, and consumer behavior, with decades of experience shaping digital strategies for global enterprises. As a former senior advisor at McKinsey & Company and a pioneer in marketing innovation, he has guided Fortune 500 companies through the transformative power of data and artificial intelligence. Edelman's insights into how AI is redefining customer relationships have made him a sought-after speaker and thought leader. In his acclaimed book, Personalized: Customer Strategy in the Age of AI, he explores practical frameworks for leveraging personalization to build lasting loyalty in an increasingly automated world. His work empowers leaders to harness emerging technologies ethically and effectively, bridging the gap between innovation and human-centric strategy.