Personalized: Customer Strategy in the Age of AI
by Mark Abraham, David C. Edelman
A guide to leveraging AI for customer-centric strategies that improve engagement and business outcomes in the digital age.
About This Book
Personalized: Customer Strategy in the Age of AI examines the evolving relationship between companies and their customers in a data-driven world.
The book discusses how artificial intelligence enables more relevant and timely interactions across customer touchpoints.
Authors Mark Abraham and David C. Edelman provide frameworks for aligning technology with customer needs and business goals.
Readers will learn approaches for integrating personalization into broader marketing and experience strategies.
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