Cathrine Jansson-Boyd

About the Author

Cathrine Jansson-Boyd is a distinguished researcher and author in the field of consumer neuroscience, where she bridges the gap between brain science and marketing practices. With a PhD in psychology and extensive experience as a lecturer at the University of Kent, she explores how subconscious processes influence consumer decisions, offering insights that challenge traditional marketing assumptions. Her work emphasizes the ethical application of neuroscience in understanding buyer behavior, making complex scientific concepts accessible to both academics and industry professionals. Jansson-Boyd's contributions have been pivotal in advancing interdisciplinary studies, and she continues to lecture and consult on neuromarketing strategies worldwide.