Consumer Neuroscience: Theory and Application
by Cathrine Jansson-Boyd, Peter Bright
Explores how neuroscience research informs marketing strategies and consumer behavior, bridging brain science with business applications.
About This Book
Consumer Neuroscience: Theory and Application presents an overview of how neuroscience research relates to consumer behavior and marketing practices.
The book covers foundational theories and discusses practical applications within business and marketing contexts.
Authors Cathrine Jansson-Boyd and Peter Bright provide insights into the intersection of brain science and consumer decision-making.
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