Consumer Neuroscience: Theory and Application
by Cathrine Jansson-Boyd, Peter Bright
Consumer Neuroscience: Theory and Application examines consumer behavior through the perspective of neuroscience. Combining theory with application, Cathrine Jansson-Boyd and Peter Bright present an interdisciplinary resource for readers exploring the connections among psychology, neuroscience, marketing, and business.
About This Book
Consumer Neuroscience: Theory and Application explores the relationship between neuroscience and consumer behavior.
The book brings together theoretical discussion and practical application within the field of consumer neuroscience.
Written by Cathrine Jansson-Boyd and Peter Bright, it offers an interdisciplinary perspective for readers interested in consumers, psychology, and business.
Its focus makes it relevant to the study of how neuroscience can inform understanding of consumer-related questions.
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