Avinash Kaushik

About the Author

Avinash Kaushik is a pioneering figure in the world of digital analytics, renowned for his insightful contributions to data-driven decision-making in the online realm. As a bestselling author, digital marketing evangelist, and former analytics evangelist at Google, he has empowered countless professionals to harness the power of web data for business growth and customer-centric strategies. With a career spanning over two decades, Kaushik has advised Fortune 500 companies and spoken at global conferences, blending technical expertise with practical wisdom. His seminal work, Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity, remains a cornerstone for marketers seeking to transform raw metrics into actionable intelligence, emphasizing accountability and user-focused insights in an increasingly digital landscape.