Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
Web Analytics 2.0 examines the art of online accountability and the science of customer centricity. Avinash Kaushik presents a business-focused perspective on web analytics, making the book relevant to professionals and readers who want to better understand the role of digital measurement in informed decision-making.
About This Book
Web Analytics 2.0 explores the role of analytics in understanding online performance and customer behavior.
It brings together the ideas of accountability and customer centricity within a digital business context.
The book is suited to readers seeking a broader perspective on how web data can inform marketing and business decisions.
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