Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
Web Analytics 2.0 presents a customer-centric approach to understanding digital data. Avinash Kaushik examines how organizations can use web analytics to measure online activity, strengthen accountability, and make more informed decisions about performance, customers, and digital strategy.
About This Book
Web Analytics 2.0 explores the role of analytics in understanding online activity and customer behavior.
The book focuses on connecting measurement with accountability, giving readers a framework for thinking about digital performance.
Its customer-centric perspective emphasizes using online data to support better business decisions and more meaningful interactions.
Written by Avinash Kaushik, it is suited to professionals, managers, and others seeking a clearer understanding of web analytics.
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