Marketing: An Introduction, 13/E
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Armstrong Gary And Kotler Philip
2 books
About the Author
Gary Armstrong and Philip Kotler are respected authors and educators whose work has helped generations of students, instructors, and practitioners understand the principles of marketing. Their books explain core concepts with an emphasis on clarity, practical application, current business contexts, and strategic thinking. Through accessible discussions of consumers, markets, branding, and marketing decision-making, they connect foundational theory with the challenges organizations face in a changing global economy. Their writing is widely used in academic and professional settings, supporting readers who are developing the knowledge and tools needed to analyze markets and create value.
Writing style
clear
practical
authoritative
