Marketing: An Introduction, Global Edition
by Armstrong Gary And Kotler Philip
Marketing: An Introduction, Global Edition offers a clear starting point for understanding marketing. Written by Gary Armstrong and Philip Kotler, this accessible business text introduces essential concepts and practices while presenting the subject from a global perspective. It is suited to students and readers building foundational marketing knowledge.
About This Book
Marketing: An Introduction, Global Edition presents an accessible introduction to the field of marketing.
Written by Gary Armstrong and Philip Kotler, the book is intended for readers seeking foundational knowledge of marketing concepts and practices.
Its global edition framing makes it suitable for studying marketing within an international context.
This title can serve as a starting point for students and general readers who want to understand the role and principles of marketing.
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