Afifa Bouguerra

About the Author

Afifa Bouguerra is an author whose work focuses on the study and practice of marketing. Her writing brings together research-oriented discussion, structured analysis, and accessible perspectives on marketing concepts and applications. Through ETUDES ET RECHERCHE EN MARKETING 4E EDITION, she contributes a focused resource for readers seeking to understand marketing as both an academic field and a practical discipline. Her work is suited to students, researchers, educators, and professionals interested in developing a stronger foundation in marketing studies, research methods, and the broader dynamics that shape contemporary business exchange.