ETUDES ET RECHERCHE EN MARKETING 4E EDITION
by Naresh K. Malhotra, Jean-Marc Décaudin, Afifa Bouguerra
This fourth edition explores studies and research in marketing, making it a focused resource for students, educators, and professionals seeking a structured introduction to the field. Authored by Naresh K. Malhotra, Jean-Marc Décaudin, and Afifa Bouguerra, it addresses marketing inquiry in an academic and professional context.
About This Book
Etudes et Recherche en Marketing is a marketing-focused reference presented in its fourth edition.
The book centers on studies and research within the field of marketing.
It is suited to readers looking for a structured resource on marketing research and related academic or professional study.
Written by Naresh K. Malhotra, Jean-Marc Décaudin, and Afifa Bouguerra, this edition provides a contemporary entry point to the subject.
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