When Machines Become Customers: Ready or not, AI enabled non-human customers are coming to your business. How you adapt will make or break your future.
by Don Scheibenreif, Mark Raskino
AI-enabled non-human customers are moving from possibility to business reality. When Machines Become Customers examines how this shift could reshape customer relationships and why organizational readiness matters. Don Scheibenreif and Mark Raskino offer a timely perspective on adapting business strategies for a future in which machines may become customers.
About This Book
When Machines Become Customers explores the emergence of AI-enabled non-human customers and what their arrival could mean for businesses.
Don Scheibenreif and Mark Raskino focus on the need for organizations to understand and adapt to changing customer relationships shaped by artificial intelligence.
The book considers how readiness for this shift may influence a company’s ability to respond to the future of business.
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