Introduction to Marketing Analytics
by Prof. Dr. R. Gopal, Prof. Dr. Gagandeep Kaur Nagra, Dr. Priya Vij
Introduction to Marketing Analytics offers a starting point for understanding the role of analytics in marketing. Written by Prof. Dr. R. Gopal, Prof. Dr. Gagandeep Kaur Nagra, and Dr. Priya Vij, it is suited to readers seeking an introduction to this business and educational subject.
About This Book
Introduction to Marketing Analytics presents an accessible entry point into the subject of marketing analytics.
The book focuses on the relationship between marketing and analytical thinking, making it relevant to readers beginning their study of the field.
It is authored by Prof. Dr. R. Gopal, Prof. Dr. Gagandeep Kaur Nagra, and Dr. Priya Vij.
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