Dr. Priya Vij
1 book
About the Author
Dr. Priya Vij is an insightful author and educator whose work helps readers understand the ways data, strategy, and consumer behavior shape modern business. With a talent for making complex concepts approachable, she connects analytical frameworks to practical decision-making, offering valuable guidance to students, professionals, and curious readers alike. Her writing emphasizes clarity, relevance, and real-world application, encouraging readers to think critically about how organizations gather, interpret, and use information. Through her work, Dr. Vij contributes to a deeper understanding of marketing in an increasingly data-driven world.
Common genres
Writing style
analytical
accessible
practical
Books by Dr. Priya Vij
