When Machines Become Customers: Ready or not, AI enabled non-human customers are coming to your business. How you adapt will make or break your future.
by Don Scheibenreif, Mark Raskino
Artificial intelligence is bringing non-human customers into view. When Machines Become Customers explores what this emerging development could mean for businesses, how customer behavior may change, and why organizations need to prepare. Don Scheibenreif and Mark Raskino examine the choices companies face as AI-enabled customers become part of the marketplace.
About This Book
Artificial intelligence is giving rise to non-human customers that may interact with businesses in new ways.
When Machines Become Customers examines what this shift could mean for organizations and their future.
Don Scheibenreif and Mark Raskino focus on the need to recognize changing customer dynamics and prepare for AI-enabled buying behavior.
The book offers a framework for thinking about how adaptation may influence business success in an evolving marketplace.
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