Retailing: Market and Firm Level (Legend in Marketing)
by Vibrant Publishers, V. Kumar
Retailing: Market and Firm Level presents a focused examination of retailing from market-level and firm-level perspectives. As part of the Legend in Marketing series, this volume provides a concise resource for readers exploring retailing within the broader field of marketing.
About This Book
Retailing: Market and Firm Level examines retailing through two connected perspectives: the broader market and the individual firm.
The book is part of the Legend in Marketing series and is authored by V. Kumar and Vibrant Publishers.
It offers a focused resource for readers seeking a marketing-oriented treatment of retailing.
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