MKTG: Principles of Marketing
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MKTG: Principles of Marketing

by Charles W. Lamb, Joe F. Hair, Carl Mcdaniel, Charles Lamb, Joe Hair

Business
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MKTG: Principles of Marketing offers a foundational introduction to marketing and its core principles. Written by Charles W. Lamb, Joe F. Hair, and Carl Mcdaniel, it provides an educational resource for students and readers seeking a structured understanding of the marketing field.

ISBN-13 9781337407595 ASIN 1337407593 Views 846 Publisher Cengage Learning Year 2018 Edition 12 Format Paperback Product Group Book Pages 410 Created February 15, 2026 Updated September 04, 2026
About This Book

MKTG: Principles of Marketing presents an introduction to the field of marketing.

Designed as an educational resource, it explores foundational marketing principles and concepts.

Written by Charles W. Lamb, Joe F. Hair, and Carl Mcdaniel, this title is suited to readers seeking a structured starting point in marketing.

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I will be using this book for:
57 total votes