MKTG Principles of Marketing Third Canadian Edition
by Lamb
MKTG Principles of Marketing Third Canadian Edition is a foundational marketing textbook for students and learners. Written by Lamb, this Canadian edition offers an academic resource for studying core marketing principles and building a structured understanding of the subject.
About This Book
MKTG Principles of Marketing Third Canadian Edition is an educational resource focused on foundational marketing principles.
The book is intended for readers studying marketing and related business subjects.
This Canadian edition presents its material for an academic audience in Canada.
It can support coursework and structured learning in introductory marketing.
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