MKTG 10: Principles of Marketing (Instructor's Edition)
MKTG 10: Principles of Marketing offers an academic introduction to core marketing principles. This Instructor’s Edition is designed to support educators and classroom instruction while providing students with a structured resource for learning the fundamentals of marketing.
About This Book
MKTG 10: Principles of Marketing is an academic textbook focused on foundational marketing principles.
This Instructor's Edition is intended to support teaching and classroom instruction.
Written by Lamb, Hair, and McDaniel, the book provides a structured resource for studying marketing within an educational setting.
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