Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires (Research Methods for the Social Sciences)
by Norman M. Bradburn, Seymour Sudman, Brian Wansink
Asking Questions is the definitive guide to questionnaire design for market research, political polls, and social and health surveys. It equips researchers with proven methods to create effective questions that capture accurate insights in the social sciences. Covering key principles and practical techniques, the book helps ensure surveys produce reliable data for informed decision-making.
About This Book
Asking Questions serves as a comprehensive resource for questionnaire design tailored to various applications, including market research, political polling, and social and health questionnaires.
The book draws on established principles in research methods for the social sciences, guiding readers through the process of crafting questions that yield reliable and valid responses.
Authors Norman M. Bradburn, Seymour Sudman, and Brian Wansink emphasize clarity, structure, and respondent considerations to enhance the quality of survey data.
Ideal for researchers and professionals seeking to improve their survey instruments, this guide addresses common challenges in question formulation and administration.
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