Norman M. Bradburn

About the Author

Norman M. Bradburn is a distinguished scholar in social science research methodology, renowned for his pioneering contributions to survey design and questionnaire development. With a career spanning decades, he has served as a professor at the University of Chicago and held influential positions at NORC at the University of Chicago, where he advanced the fields of market research, political polling, and health surveys. Bradburn's work emphasizes clarity, reliability, and ethical considerations in data collection, making complex research accessible to practitioners and academics alike. His seminal book, Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires (Research Methods for the Social Sciences), remains a cornerstone text for researchers worldwide, offering practical insights drawn from his extensive experience in crafting effective survey instruments.