Brian Wansink

About the Author

Brian Wansink is a renowned expert in consumer behavior and research methodology, with a career spanning academia and practical applications in market research and public policy. Holding a PhD in marketing, he has dedicated his work to unraveling the intricacies of human decision-making through innovative survey techniques and data analysis. Wansink's insights have influenced fields from food psychology to health policy, emphasizing the power of well-crafted questions to elicit truthful responses. As a former director of the Cornell Food and Brand Lab, he has authored numerous articles and books that bridge theory and practice. His seminal work, 'Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires (Research Methods for the Social Sciences),' remains a cornerstone resource for researchers seeking to design effective surveys that yield reliable, actionable data.