Outside In: The Power of Putting Customers at the Center of Your Business
by Harley Manning, Kerry Bodine
Outside In shows how customer-centered strategies can transform business performance and foster lasting loyalty.
About This Book
Outside In explores how organizations can succeed by focusing on customer experience as a core business strategy.
The authors outline practical approaches for aligning teams, processes, and technology around customer needs.
Readers will learn methods for identifying pain points and opportunities throughout the customer journey.
The book emphasizes measurable outcomes and long-term value created by putting customers first.
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