Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It
Subscribed examines how the subscription model is changing modern business. Tien Tzuo and Gabe Weisert explain why recurring customer relationships matter, how companies can rethink their strategies and operations, and what leaders should consider when preparing their organizations for a future built around ongoing value rather than one-time purchases.
About This Book
Subscribed explores the rise of the subscription business model and its growing importance across industries.
Tien Tzuo and Gabe Weisert examine how recurring relationships can change the way companies create, deliver, and measure value.
The book considers the organizational and strategic shifts required to move beyond one-time transactions.
It offers a business-focused perspective for leaders and professionals preparing for an increasingly subscription-driven economy.
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