Principles of Marketing (16th Edition)
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Principles of Marketing (16th Edition)

by Gary Armstrong, Philip T. Kotler

Business Education
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Principles of Marketing, 16th Edition, offers an educational introduction to marketing from Gary Armstrong and Philip T. Kotler. Designed for readers studying or exploring the field, it provides a structured foundation in marketing principles and practice.

ISBN-13 9780133795028 ASIN 0133795020 Views 1283 Publisher Pearson Year 2015 Edition 16 Format Hardcover Product Group Book Pages 708 Created February 20, 2026 Updated September 29, 2026
About This Book

Principles of Marketing is a marketing-focused educational text by Gary Armstrong and Philip T. Kotler.

This 16th edition presents foundational principles of marketing for readers seeking a structured introduction to the subject.

It is suitable for academic study and for anyone developing an understanding of marketing concepts and practice.

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I will be using this book for:
83 total votes