Marketing: Principles and Practice (16th Edition)(Chinese Edition)
by Fei Li Pu Ke Te Le ( Philip Kotler ) . ( Mei ) A Mu Si Te Lang Zhu . Lou Zun Yi
This Chinese edition of Marketing: Principles and Practice offers a structured introduction to marketing principles and professional practice. The 16th edition is associated with Philip Kotler, Amstrong, and Lou Zunyi, making it a useful reference for students and readers building a foundation in business and marketing.
About This Book
Marketing: Principles and Practice presents an established introduction to the principles and practice of marketing.
This 16th edition is the Chinese-language edition of a work associated with Philip Kotler, Amstrong, and Lou Zunyi.
It is suited to readers seeking a structured foundation in marketing within an educational or business context.
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