Principles of Marketing (16th Edition) (Qinghua series of marketing materials in English)(Chinese Edition)
A comprehensive guide to marketing fundamentals, covering strategy, consumer insights, product management, and promotional tactics for business success.
About This Book
This textbook presents essential marketing concepts and frameworks for students and professionals.
It covers market analysis, consumer behavior, product development, pricing, distribution, and promotion strategies.
The content emphasizes practical application of marketing principles in contemporary business environments.
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