Zondlak Mackenzie P.
About the Author
Zondlak Mackenzie P. is an author and specialist in the business of sport, exploring the financial, managerial, and commercial forces shaping modern athletics. In Sports Finance and Management: Real Estate, Media, and the New Business of Sport, Second Edition, Mackenzie examines how teams, leagues, venues, media organizations, and investors navigate an increasingly complex sports marketplace. With an analytical yet accessible approach, the author connects industry developments to practical management challenges, offering readers insight into the evolving relationships among real estate, media rights, finance, and sports enterprise. Mackenzie’s work serves students, professionals, and anyone interested in the changing economics of sport.
Books by Zondlak Mackenzie P.
