Sports Finance and Management: Real Estate, Media, and the New Business of Sport, Second Edition
by Jason A. Winfree, Mark S. Rosentraub, Brian M Mills, Mackenzie Zondlak
This edition analyzes financial structures, media influence, and real estate strategies shaping the modern sports business landscape.
About This Book
This book examines the financial and management principles that drive the sports industry today.
It explores the role of real estate, media rights, and evolving business models in professional and collegiate sports.
Readers gain insight into how economic strategies influence team operations and league structures.
The text provides frameworks for understanding revenue generation, facility financing, and market dynamics in sports.
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