William Leiss

About the Author

William Leiss is a distinguished scholar and author whose work explores the intersections of communication, culture, and society in the modern world. With a background in environmental studies and media theory, Leiss has dedicated his career to examining how advertising and mass media shape public discourse and consumer behavior. His seminal book, Social Communication in Advertising, delves into the rhetorical strategies employed by advertisers to influence societal values and perceptions, offering critical insights into the power dynamics of commercial messaging. Leiss's research draws on interdisciplinary perspectives, blending sociology, philosophy, and communication studies to reveal the subtle ways in which everyday media interactions impact our collective understanding of progress and consumption. A professor emeritus at several leading Canadian universities, he continues to influence academic and public conversations on ethical communication practices.