Social Communication In Advertising

by William Leiss

Sociology Communication Advertising

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A foundational examination of advertising's role in society, analyzing how commercial messages shape and reflect social communication patterns and cultural structures.

ISBN-13 9780415966764 ASIN 0415966760 Views 104 Publisher Routledge Year 2005 Edition 3 Format Paperback Product Group Book Pages 696 Adult No Created March 20, 2026 Updated July 22, 2026

About This Book

Social Communication In Advertising explores how advertising functions within contemporary culture.

The book analyzes the relationship between commercial messages and social structures.

It provides frameworks for understanding advertising as a form of communication.

Readers gain insight into the broader implications of advertising practices.

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