Tolba
1 book
About the Author
Tolba is the author of Strategic Brand Management: A Teaching Guide: Building, Measuring, and Managing Brand Equity, a focused contribution to the study and practice of brand strategy. Through an educational and structured approach, Tolba explores how organizations can build strong brands, evaluate brand performance, and manage brand equity over time. The work is suited to students, instructors, and professionals seeking a practical foundation in strategic branding, offering a clear framework for understanding the relationship between marketing decisions, brand value, and long-term organizational growth.
Common genres
Writing style
structured
instructional
practical
Books by Tolba
