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Strategic Brand Management: A Teaching Guide: Building, Measuring, and Managing Brand Equity

by Keller, Hassan, Tolba

Marketing Education Teaching Guides Brand Management

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ISBN-13 9780131888661 ASIN B001U20W78 Views 24 Publisher Prentice Hall Year 2008 Edition 3rd Format Paperback Product Group Book Pages 195 Created September 01, 2026 Updated October 06, 2026

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Strategic Brand Management: A Teaching Guide: Building, Measuring, and Managing Brand Equity

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