Strategic Brand Management: A Teaching Guide: Building, Measuring, and Managing Brand Equity
Strategic Brand Management: A Teaching Guide introduces the central ideas behind building, measuring, and managing brand equity. Created for teaching and learning, it offers a structured resource for students, instructors, and readers seeking a grounded overview of strategic branding within business and marketing.
About This Book
Strategic Brand Management: A Teaching Guide focuses on the study and practice of building, measuring, and managing brand equity.
Designed as a teaching guide, it presents strategic brand management in an instructional context for students and educators.
The book addresses core branding concepts and their relationship to broader business and marketing decisions.
It may serve as a structured resource for exploring how brands are developed, evaluated, and managed over time.
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