Tad Lathrop

About the Author

Tad Lathrop is a seasoned music industry expert with over two decades of experience navigating the complexities of global music marketing. As a consultant, author, and strategist, he has advised countless artists, labels, and executives on leveraging international markets to amplify their reach and revenue. Lathrop's insights stem from his hands-on involvement in digital distribution, promotional campaigns, and cross-cultural licensing deals, making him a go-to authority for musicians aiming to break beyond borders. His practical approach demystifies the often overwhelming world of global promotion, empowering independent artists to compete on a worldwide stage. Through his writing, Lathrop bridges the gap between creative passion and commercial success, offering actionable strategies that have transformed careers across the industry.