Stephanie Joshua Anandappa

About the Author

Stephanie Joshua Anandappa is a distinguished academic and author renowned for her expertise in marketing principles and practices. With over two decades of experience in both academia and industry, she has dedicated her career to demystifying the complexities of modern marketing for students and professionals alike. Her work emphasizes practical applications, ethical considerations, and the evolving landscape of digital and global markets. As a professor at a leading business school, Anandappa has mentored countless aspiring marketers, blending theoretical frameworks with real-world case studies. Her latest contribution, Marketing, 6th Edition, reflects her commitment to updating educational resources to meet contemporary challenges, making her an indispensable voice in business education.