Sheena Iyengar

About the Author

Sheena Iyengar is a renowned psychologist and professor at Columbia Business School, where she has dedicated her career to exploring the intricacies of human decision-making and choice. Born in Toronto to Indian immigrant parents, Iyengar's groundbreaking research challenges conventional wisdom about freedom and autonomy, revealing how cultural, social, and psychological factors profoundly influence our selections. Her work, informed by personal experiences including partial blindness from infancy, has been featured in top publications like The New York Times and TED Talks, captivating global audiences. In her acclaimed book, The Art of Choosing, she delves into the science behind why we choose what we do, offering profound insights for personal and professional growth. Iyengar's contributions continue to shape discussions on behavioral economics and consumer behavior worldwide.