The Art of Choosing
Sheena Iyengar explores the science of choice, revealing how culture, context, and psychology shape the decisions we make every day.
About This Book
The Art of Choosing examines the psychology behind decision-making and the factors that influence how people choose.
Drawing on research and real-world examples, it explores cultural, social, and personal influences on choice.
The book discusses how the number and type of options available can affect satisfaction and outcomes.
It offers insights into improving decision processes in everyday and professional contexts.
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