Roger Dooley

About the Author

Roger Dooley is a renowned marketing expert and author whose work bridges the gap between neuroscience and consumer behavior, offering practical insights for businesses aiming to influence purchasing decisions. With a background in engineering and a passion for the science of persuasion, Dooley has spent over two decades consulting for Fortune 500 companies and speaking at global conferences on neuromarketing strategies. His book, Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, distills cutting-edge research into actionable techniques that leverage brain science to boost sales and brand loyalty. Dooley's approachable style demystifies complex psychological principles, making them accessible to marketers, entrepreneurs, and executives alike. Beyond writing, he hosts the popular Dooley Noted podcast and runs the blog at neuromarketing.com, where he explores the latest trends in behavioral economics and digital persuasion.