Roberto Verganti

About the Author

Roberto Verganti is a renowned innovation strategist and professor at the Polytechnic University of Milan, where he has shaped the discourse on design and technology for over two decades. With a PhD in industrial design and management, he bridges the worlds of academia and industry, advising global companies on how to create products that resonate deeply with human values rather than merely chasing trends. His research emphasizes the power of cultural interpretation in innovation, challenging conventional market-driven approaches. Verganti's insights have influenced leaders at firms like Philips and Ferrari, promoting a vision of design that fosters meaning and emotional connection in an era of abundance. Through his writings and lectures, he inspires a shift toward thoughtful, purpose-driven creation that stands out in a crowded marketplace.